DESCRIPTION

Diageo India came to us to create an ethically produced, artisan single malt whisky born and nurtured in Rajasthan, targeted at the emerging class of affluent and conscious Indian consumers who value brands with strong ethical values, rooted in provenance.

Godawan has already made an impact, with international expansion underway, generating £2.36m earned media value and to date, contributing ₹11 Million to conserving the natural habitat of the last 100 Godawan birds.

Brand: Godawan Artisanal Indian Single Malt Whisky
Client: Diageo India
Entrant Company: Butterfly Cannon